Privacy Policy

Effective Date: 2025

Brooks Flooring (Pty) Ltd (“Brooks Flooring”, “we”, “our”, or “us”) is committed to protecting the privacy, confidentiality, and security of your personal information per the Protection of Personal Information Act, 2013 (“POPIA”) and applicable data protection laws.

This Privacy Policy outlines how we collect, process, store, and safeguard your personal data when you interact with us via our website, services, or communications.

1. Information We Collect

In the course of providing our services, we may collect the following categories of personal information:

  • Identification Data: Full name, surname.

  • Contact Details: Email address, telephone number, and physical address/suburb.

  • Professional Details: Whether you are engaging as a private client or a business entity.

  • Project Information: Flooring preferences (e.g., laminate, vinyl, solid wood, engineered, restoration), area/size, and enquiry details you voluntarily provide.

  • Website Usage Data: Technical information such as your IP address, browser type, and interactions with our website (collected via cookies or similar technologies).

2. Purpose of Processing

We process your personal information for the following purposes:

  • To respond to enquiries and provide you with requested information, quotations, or services.

  • To schedule consultations, site visits, or project assessments.

  • To manage and fulfil our contractual obligations.

  • To send relevant updates or communications relating to your flooring project.

  • To comply with legal and regulatory requirements.

3. Data Sharing and Disclosure

Brooks Flooring does not sell, rent, or trade your personal information to third parties.

We may share your data with:

  • Authorised Service Providers involved in fulfilling our services (e.g., installers, logistics partners).

  • Legal or Regulatory Authorities, where required by law or to protect our rights and interests.

All third parties are contractually obligated to maintain the confidentiality and security of your data.

4. Data Retention

We keep personal information only for as long as it's necessary to fulfil the purposes outlined in this policy, or as required by law. Once no longer required, data is securely destroyed or anonymised.

5. Your Rights Under POPIA

You have the following rights regarding your personal information:

  • To request access to the personal data we hold about you.

  • To request correction or deletion of inaccurate or outdated information.

  • To withdraw consent for processing where applicable (subject to legal or contractual restrictions).

  • To complain to the Information Regulator if you believe your rights have been infringed.

To exercise these rights, please get in touch with us using the details provided below.

6. Data Security

We employ appropriate technical, administrative, and physical safeguards to protect your personal information from unauthorised access, loss, or misuse.

7. Third-Party Links

Our website may contain links to external sites. Brooks Flooring is not responsible for the privacy practices or content of these third-party websites.

8. Updates to This Policy

Brooks Flooring reserves the right to amend this Privacy Policy at any time. Updates will be posted on our website with the effective date of revision.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or how we process your personal information, please contact:


Still Have Questions? We’ve Got Answers.

What is the difference between hardwood and engineered hardwood flooring?

Hardwood flooring is made from solid planks of wood. Engineered hardwood flooring is made with a plywood core and a thin veneer of hardwood on top.

What is the process when installing solid hardwood flooring?

Installing solid hardwood flooring requires careful preparation to ensure a flawless and long-lasting result. First, we assess and adjust moisture levels to make sure conditions are suitable for the specific installation system. Next, we prepare the subfloor, aligning and securing it to create a stable, level surface. If installing over a cement screed, we ensure it is dry (to industry standards) and smooth. Finally, the timber is given time to acclimate properly on-site before installation begins, guaranteeing optimal performance and durability.

What is the best way to protect my floors from water damage?

The best way to protect your floors from water damage is to avoid spills and leaks. If you have a spill or leak, clean it up immediately. You can also protect your floors from water damage by placing mats and rugs in high-traffic areas.

Which systems are typically employed when installing hardwood flooring?

There are several installation methods used for hardwood flooring, each suited to specific site conditions:

On Beams: Ideal for spaces with an open void or earth beneath the floorboards.

On Battens: Commonly used over screeded areas to provide support and height for the flooring.

Glue-Down: Preferred for screeded areas where height restrictions prevent the use of battens; the width of the boards is carefully considered for stability.

Each method is chosen to ensure the structural integrity, durability, and optimal performance of your hardwood floor.

How do I choose the best flooring option for my lifestyle?

Choosing the right flooring depends on your daily routines, the presence of pets and children, and the overall level of foot traffic. Hardwood is timeless and durable, ideal for elegant spaces. Engineered flooring offers sustainability, stability and style, while luxury vinyl is water-resistant and perfect for active households. Consider maintenance and comfort as well to ensure your floors fit your lifestyle beautifully.

Can hardwood floors be installed in kitchens or bathrooms?

Yes, but with caution. Kitchens can handle hardwood if spills are cleaned promptly and the room is well-ventilated. Bathrooms, however, are high-moisture zones, making engineered hardwood or waterproof flooring a better option. With the right finish and maintenance, you can enjoy wood tones without compromising durability in damp areas.